South African breakout star Tyla is back with a bold new track that’s poised to dominate summer playlists: “Is It,” released on July 11 via FAX/Epic. Following her chart-climbing hits “Water” and “Push 2 Start,” Tyla is keeping the momentum going with a steamy, dance-driven single that fuses amapiano rhythms with dancehall heat.
A Track Made for Summer Nights
Produced by Sammy Soso, “Is It” blends infectious percussion and rolling basslines with Tyla’s signature breathy vocals. The sound is unmistakably rooted in amapiano — the South African genre that catapulted her onto the global stage — but also pulls in dancehall textures that give the track an international, club-ready edge.
In an interview with NYLON, Tyla described this phase of her music as one that aims to “bring back fun in music,” and that energy is front and center in “Is It.”
The Video: Flashing Lights, Choreo, and Chemistry
Directed by Aerin Moreno, who also helmed Tyla’s cinematic “Push 2 Start” video, the visual for “Is It” unfolds inside a neon-lit club, bouncing between sultry closeups, tight choreography, and intimate moments with a romantic partner. One standout detail? Tyla uses the Bacardi dance move — a nod to her South African roots — in the video’s high-octane routine.
It’s a visual experience as sleek and confident as the track itself, showing Tyla owning the dancefloor while never missing a beat vocally.
“Is It” follows “Bliss,” released in May, a more subdued amapiano-pop track that Tyla debuted during her Coachella 2025 performance. With “Is It,” she turns up the tempo and delivers something fit for the club, the car, or your next rooftop party.
Where “Bliss” was hypnotic and smooth, “Is It” is pure adrenaline — a sign that Tyla is comfortable flexing both sides of her artistry.
What Makes “Is It” a Standout:
- Genre fusion: amapiano x dancehall, with crossover appeal
- Visual energy: slick, choreography-driven video
- Cultural authenticity: Bacardi dance + South African influence
- Summer-ready production: high replay value for any vibe
‘Is it’ track marks another strong entry in Tyla’s growing catalog , reinforcing her spot as one of the most exciting artists coming out of Africa today.